Xiaomi is a Dynamic Live Player in Consumer Hardware
The young Chinese company mainly sells smartphones, but has also rapidly entered new product categories ranging from home appliances to electric vehicles. Its founder and CEO is a technologist.
With revenues of $42 billion and a market capitalization of nearly $130 billion (1810.HK) as of February 2025, the Chinese consumer electronics manufacturer Xiaomi is one of the most valuable companies in China and by some measures the most popular global smartphone brand from China, with an estimated 11% market share worldwide after Apple (28%) and South Korea’s Samsung (23%).1 Smartphones make up about 60% of Xiaomi’s revenue, with the rest mostly coming from a diverse array of electronic products and home appliances, ranging from laptop computers and televisions to air purifiers and refrigerators.2 Most recently, Xiaomi entered the electric vehicle industry, and has won the distinction of being the company to ship 100,000 electric vehicles in the shortest span of time, taking just 230 days from March to November 2024.3 Although still relatively unknown outside of China, Xiaomi is a young company, founded only in 2010, whose founder and CEO, currently 55-year-old Lei Jun, is a serial entrepreneur and the sixth-wealthiest person in China, with a net worth of about $34 billion as of February 2025.4