Bismarck Brief

Bismarck Brief

Iconiq Capital and the Evolution of the Family Office

Many of the world’s wealthiest and most famous people entrust their personal fortunes and the logistics of their daily lives to the management of one young family office from San Francisco.

Samo Burja's avatar
Samo Burja
Sep 09, 2026
∙ Paid
Iconiq founder Divesh Makan in 2024. Screenshot from YouTube. Source.

With over $117 billion in assets under management as of August 2026, Iconiq Capital (stylized as ICONIQ) is one of the largest family offices in the world.1 Family offices are privately-held companies that manage the personal fortunes of particular wealthy individuals or families. Iconiq is a “multi-family office” that serves many wealthy people rather than just one. Although the firm unsurprisingly does not disclose details about its clients, it does report nearly four hundred high-net-worth clients, with known current and former clients including many prominent tech figures such as Meta founder and CEO Mark Zuckerberg; Nvidia founder and CEO Jensen Huang; leading Effective Altruism donor Dustin Moskovitz; LinkedIn founder Reid Hoffman; Twitter founder Jack Dorsey; outspoken investor Chamath Palihapitiya; Joshua Kushner, investor and brother of U.S. President Donald Trump’s son-in-law Jared Kushner; James Murdoch, investor and brother of Fox Corporation’s head Lachlan Murdoch; and a number of celebrities including Tom Cruise, Will Smith, Justin Timberlake, Ashton Kutcher, and others. Iconiq stands out among family offices for counting multiple high-profile tech names as clients and for making sometimes large investments into hot venture-backed companies including OpenAI, Anthropic, Anduril, and Stripe.

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